I don't watch much TV, is this normal?

Up late the other night I watched a few episodes of "Bridezilla" on the WE channel (don't judge me). No, I don't feel I have any bridezilla qualities, those girls are nuts. But I noticed that in two different episodes the girls talked about a weight loss product called NV and the camera panned on the bottle while the girl spoke very positively about NV. Is WE doing this kind of product placement? That's kind of uncool if they are, no?